Group of investors acquires the Jaktia Group from Knut Axel Ugland Holding AS

Tollered, September 20, 2022

A private investment company consisting of Jaktia's management, together with a few investors has acquired 100% of the shares in Jaktia AB, Jaktia Kållered AB, Jaktia Falun AB, Jaktia AS and Jaktia Jessheim AS from Knut Axel Ugland Holding AS (KAUH AS). KAUH AS has been the majority owner of the Scandinavian franchise chain since 2016. The chain has expanded to become the market-leading franchise player in the hunting, fishing, and outdoor segment in Scandinavia, with headquarters in Tollered outside Gothenburg. The chain consisting of around 60 stores in Sweden, Norway and Denmark has grown strongly in recent years with a total chain turnover of approx. SEK 1 billion and has shown a very positive profit trend. The minority owners remain as before in the new ownership group, which guarantees continuity in the further operation.

«Together with the new owners, we have reached an agreement that everyone is very happy with, and I would like to wish them the best of luck with the companies they have been a part of for a very long time. We have been on the ownership side since 2016 and are very satisfied with the development the chain has made during our time as owner. The new owners are a very competent group to whom we are handing over with confidence, says Knut Axel Ugland»

«The acquisition of the Jaktia group and the consolidation of the organizations is a very important step in our investment to develop the chain in areas such as store operations, IT, digitization, marketing, assortment, and logistics. Now we get the opportunity to work even closer together with the country organizations to further coordinate and streamline operations. We are very much looking forward to continuing the growth and development journey of the Jaktia chain, says Lars Martinsson CEO Jaktia AB»

For further information contact:

Lars Martinsson, CEO Jaktia AB
Phone +46 705-84 90 94
lars.martinsson@jaktia.se

Morten Krohg, CEO Jaktia AS
Phone +47 412 16 519
morten@jaktia.no

Jaktia is Scandinavia's largest hunting/sport fishing franchise chain with around 60 stores in Sweden, Norway & Denmark with a chain turnover of approx. SEK 1 billion. Read more at www.jaktia.se.